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Tinder on the other hand argued that over half their user base was aged 18-24 (though the two nearly tarry up if we extend the range to 34, with Tinder’s 85% not hugely different to Global Web Index’s 83%).The Global Web Index survey also shows that 76% of Tinder users were based in an urban setting, while 17% were rural and 7% rural.Curiously, the data doesn’t represent a straight line, with the lowest prevalence found among those in the ,000-,000 group.In the UK, while more men still use Tinder, we’re far closer to parity than.The proportion of married users was not only discrepancy between the two sets of Tinder statistics.Global Web Index claimed that only 38% of users were aged 16-24, with a further 45% aged 25-34.
For that reason, Tinder has gained a reputation as a ‘hook-up app’ – though with its entrenchment in the world of modern dating, it’s not uncommon for Tinder users to be looking for a deeper connection.
There’s a small spike in Tinder usage among over 75s as compared with the immediately younger bracket.
Notably the Global Web Index stats cited above mention that 3% of the Tinder user base were widows or widowers.
In terms of age group, we still see the highest levels of usage among younger users.
Over a third of those aged 18-24, and a quarter of those aged 25-34 use Tinder, as well as one in five in the 35-44 bracket.
The app was founded in 2012 in Hatch Labs, a startup incubator run by Inter Active Corp (parent company of Match Group), by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California.