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These new shows were ways for singles to get to know each other in a fun, flirty environment.And for those who had little dating experience, it was a model for courtship; soon, the viewing public was able to reconceptualize ideas of love, relationships, and marriage.But, to some viewers, if there were an ideal of pure love, this certainly wasn’t it.And it was a far cry from a dating show that purported to “serve the people.”Not surprisingly, widespread outcry only augmented the fame of the shows and their contestants, and SARFT—China’s State Administration of Radio, Film, and Television—eventually took action.Other pointed retorts include “I won’t consider you if your monthly salary is under RMB 200,000” (,333) and “If you come from the countryside, you can forget about it.”Traditionalists have argued that the shows reflect the pervasive materialism, narcissism, and discrimination against the poor among China’s younger generations.Not that arranged marriages could be thought of as pure love.In 2010, an unemployed male suitor on asked a female contestant if she’d go on a bike ride with him for a date.
It was essentially a singles ad broadcast before audience members, who, if interested, could contact the candidate for a date.
Others partnered with corporations to boost advertising revenue.
Today, it’s not uncommon to see commercial products and brands being hawked on various dating programs or hear hosts casually mention sponsors during an episode.
Many sponsors sell products we associate with romance and dating, such as cosmetics, clothing, diet drinks, and dating website memberships.
Moments from some shows have gone viral, with many emphasizing materialistic values.
Marriage matchmaking has always been an important cultural practice in China.