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There’s a good chance that your unapologetically uncool aunt or uncle would name it as their favorite brand—there’s a reason it sits at the top of the norm-core hierarchy.
But, on the other hand, there are countless niche geographically-licensed sub-brands and aesthetically-distinct labels that exist under the umbrella of The North Face.
Thomas Gorton, Digital Editor of explained that, “In Merseyside […] if a crew of guys dressed in black North Face got on [the bus], nine times out of 10 we’re in trouble.
Nine times out of 10 the lads wearing North Face are gonna win, too.” Embedded among the youth and embodying a certain status, The North Face has spawned some of streetwear’s most iconic jackets.
In 1993, Odyssey Holdings filed for bankruptcy for The North Face.These extreme weather lines would come to be hugely influential in The North Face’s evolution throughout the ’90s and ’00s and would spawn the Summit Series line, among others.Odyssey Holdings acquired The North Face in 1988, after which the company invested heavily in equipment, but couldn’t keep up with demand.The North Face was founded in 1966 by Douglas and Susie Tompkins, at the time husband and wife.While today one of the world’s foremost purveyors of outerwear, The North Face started as a small retailer stocking mountaineering and climbing gear in San Francisco, California.
While collaborations, limited releases, and specialized product have all made their mark, the mainline Nuptse has arguably been the pre-eminent puffer on the market since the ’90s.